Webinar Summary
Being recognized for your expertise can dramatically accelerate your professional success. But how to do it in a way that feels authentic and not too “salesy” – especially if personal branding doesn’t come naturally to you? Building on her book Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press), Dorie Clark – a Duke University Fuqua School of Business professor, former presidential campaign spokesperson, and HBR contributor – will show you how to cultivate a powerful professional reputation that enables you to influence others more positively and effectively.
You will learn how to:
- Communicate your brand effectively to others
- Establish and cultivate your reputation over time
- Ensure others understand the value you can bring
Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business. She is also the author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the year by Inc. magazine. A former presidential campaign spokeswoman, she writes frequently for the Harvard Business Review.