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Business Writing Skills – Virtual Workshop

January 24, 2022 - January 26, 2022

Online / Virtual

Summary

This course is designed to teach participants to communicate clearly and persuasively in all forms of business writing, and with a focus on email communication. Participants will learn to create compelling, well-organized messages and tailor them to the appropriate audience. They will learn a step-by-step approach to the writing process, reflect upon their own writing style, and examine common issues in tone, detail, formatting, and accuracy.

Standard tuition: $200 | Cornerstone tuition: $100

Topics

Students in this course will participate in two (2) 90-minute interactive virtual workshops, and complete a survey to facilitate reflection activities. Workshop to be held on Jan. 24 & 26 from 2:00-3:30p ET. Participation in both sessions is required.

  • Understand one’s own writing style, strengths, and opportunities
  • Build messages that address goals and connect with the audience
  • Write clearly, persuasively, and efficiently
  • Use communication channels thoughtfully and appropriately

Audience

Chubb Agents, Brokers, Producers, Business Development, Account Executives and Sales Management professionals who wish to improve their business writing and communication skills.

Program Structure

Workshop to be held on Jan. 24 & 26 from 2:00-3:30p ET. Participation in both sessions is required.

  • Session 1 | We will begin by exploring the benefits, challenges, and pitfalls of business writing. We will then discuss the critical elements of persuasive communication, both written and verbal. We will introduce The Latimer Group’s GAP Method and Story Board frameworks, which will be provided in a fillable workbook for future use.
  • Session 2 |  We will introduce The Latimer Group’s Frame-Fill-Finish approach to the writing process, offer advice on writing style and mindset, and address the final stage of editing and proofreading. We will end with an examination of communication channels and best practices for email correspondence.

Expectations & Requirements

Participants acquire skills through individual and group exercises, coaching, and self-reflection.

The following is required in order to complete this course:

  • A modern computer with a broadband Internet connection
  • Basic proficiency with web-conferencing platforms including sharing webcam
  • Approximately 1 hour to devote to planning activity and self-reflection outside of the virtual sessions

Location

Online / Virtual Class using the Webex Meetings platform.

Tuition

This is a tuition-based virtual class.
Standard tuition is $200
Cornerstone broker tuition is $100

Faculty

The Latimer Group | Experts in Persuasive Communication

We believe that persuasiveness isn’t an innate talent—it’s a skill, one that anyone can learn. And we believe that great communication can transform individuals, organizations, and the world. In a rapidly changing, always challenging business environment, effective communication is crucial. Let us help you make it simpler.

Cancellation Policy

A minimum 14 day notice is required to guarantee a full refund. Please send cancellation requests to agency_education@chubb.com. Include “Program Cancellation Request” in the subject line, and your original registration information in the message body along with the reason for the cancellation.

Registration

To register for the program complete the appropriate form below and mail your tuition check in the amount of $200 ($100 for Cornerstone agencies). Please include a copy of your registration confirmation or indicate on your check “Business Writing 1/24”. Send checks payable to ‘ACE American Insurance Company’ to:

Jessica Albert
Chubb Agency Education
202 Hall’s Mill Road
Building A – 2E
Whitehouse Station, NJ 08889-1600

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Details

Start:
January 24, 2022
End:
January 26, 2022
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