The knot in your stomach as you prepare to negotiate a deal tells you how vital this discussion will be – and winning in business usually demands specific results. However, a winning negotiation, whether it’s with colleagues, clients, suppliers, or vendors, means both parties not only achieve their goals but build a stronger and continuing business relationship.
Challenge & Solution
We tend to think of negotiation as a competition. Yet lasting success requires a different tactic. It demands we move beyond competing—to cooperating and even collaborating.
This program will introduce producers and agency staff to an approach that builds confidence, sparks creative solutions, and leads to measurable results and long-term relationships. Skills and methods required to negotiate successfully across both in-person and virtual environments will be discussed.