Original Air Date: Oct. 4, 2018
The salesperson’s most important competitive weapon is his or her mouth. The winning salesperson uses words that reduce customers’ doubt, ease fears, and fosters fantasies. That’s why it is critical that salespeople master sales linguistics, the study of how the customer’s mind uses and interprets language. Because, you can recite a litany of reasons and a laundry list of benefits and the customer still won’t buy. This webinar will equip you with linguistic strategies to differentiate yourself from the competition and enable you to convince the customer mentally and emotionally to buy.