Now, more than ever, brand experience and loyalty is defined by Customer Service. Customers are thirsting for relationship driven companies – those companies that realize customers, not product, are the most important priority. This business philosophy, based on Mitchell Stores’ 60 years of success, and Jack Mitchell’s best-selling book, Hug Your Customers, is foundational to impressing and highly satisfying each customer.

This workshop shows how any businesses can adapt the philosophy to attract and retain customers, lower marketing costs, and maintain higher gross margins and long-term revenues.

Program Dates & Registration

Topics Covered

  • Creating a proactive culture – “The Big Secret”
  • Developing strong, personal relationships with your customers
  • Focusing on customer-led services
  • Moving from satisfied customers to very satisfied customers and finally, and most importantly, to extremely satisfied customers
  • Creating ways to exceed expectations and anticipate needs

What are the outcomes of Customer ROX?

  • Understand the benefits of a Customer-Centric Culture
  • Understand the skills necessary to increase customer satisfaction and loyalty
  • Know the value and rewards of taking a personal interest in your customer
  • Always have a “no problem” attitude
  • Develop a forward thinking philosophy & anticipate needs


This program is designed to build and/or enhance the customer-centric culture, and as such, will be beneficial for all associates, producers, managers and leaders who interface with clients.


This program can be conducted as a full-day in-person session or as a half-day virtual session.

Continuing Education Credit

This program is not approved for continuing education credit.

Information Request

Program Information Request