Original Air Date: Aug. 16, 2018
Before people could quantify data in any sort of meaningful way, we used stories to convey our ideas. And it’s still the best way to move people. When we want a client or potential client to make a buying decision, stories usually make the difference. But how do you tell a story that hits the target and makes the point?
Challenge & Solution: You know a good story will help you close the opportunity. But you’re not confident in your ability to follow through.
How do you put a good story together? How much detail should you share? How long should it be? If you tell the story right, you could close the sale. If you don’t, you could lose it. This program will help you choose effective stories and tell them confidently.