Summary Chubb’s Personal Risk Services Development Program for Canadian brokers is a five-day program designed to help develop the skills and expertise necessary to effectively differentiate Chubb’s products and services using storytelling techniques. The program focuses on enhancing the producer’s knowledge of Chubb’s sellable differences, aligning coverages to clients’ needs, and developing a personal sales story. Topics Selling the Difference Participants will learn about Chubb’s personal product line, gaining an understanding of how the distinctive...