Summary

This course is designed to teach participants to communicate clearly and persuasively in all forms of business writing, and with a focus on email communication. Participants will learn to create compelling, well-organized messages and tailor them to the appropriate audience. They will learn a step-by-step approach to the writing process, reflect upon their own writing style, and examine common issues in tone, detail, formatting, and accuracy.

Program Dates & Registration

Topics

Students in this course will participate in two (2) 90-minute interactive virtual workshops, and complete a survey to facilitate reflection activities.

  • Understand one’s own writing style, strengths, and opportunities
  • Build messages that address goals and connect with the audience
  • Write clearly, persuasively, and efficiently
  • Use communication channels thoughtfully and appropriately

Audience

Chubb Agents, Brokers, Producers, Business Development, Account Executives and Sales Management professionals who wish to improve their business writing and communication skills.

Location

Online / Virtual Class using the Webex Meetings platform.

Duration

Two (2) 90 minute sessions plus short pre-work activities for each session.

Tuition

This is a tuition-based virtual class.

Faculty

The Latimer Group | Experts in Persuasive Communication

We believe that persuasiveness isn’t an innate talent—it’s a skill, one that anyone can learn. And we believe that great communication can transform individuals, organizations, and the world. In a rapidly changing, always challenging business environment, effective communication is crucial. Let us help you make it simpler.

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