Original Air Date: Oct. 22, 2015
All of us know that a strong message is a key to sales success. You want a message that resonates with clients – and expresses the value you bring. Those words are sticky – and lead to more business.
Challenge & Solution
Although all of us wish to speak the language of value, most of us don’t understand the factors that impact the way clients see us. Ask yourself: Does your client see you as a strictly transactional provider that offers little value beyond price? Or does your client reach out to you for insight before making important insurance and financial decisions?
This webcast helps you rethink how you share information with clients, as well as how you talk about what you do. With a better understanding of how to communicate your value, you can shift your client relationships so you’re more likely to be seen as the coveted “trusted advisor.”