Original Air Date: Jun. 15, 2017
Webinar Summary
How Verbal Branding™ powers increased sales, collective confidence, and operating unity.
The insurance marketplace is dense with competition. To grow faster your firm is compelled to develop a strategy for differentiation, delivery, and culture that unifies people and provides clarity and confidence. Otherwise, it’s likely you’re missing opportunities nearly every day.
Can you differentiate and clarify your value within a few seconds? Do you trust that people will remember the right things about you? Is your staff on the same page?
Most important, can you use simplicity as a business tool to improve overall performance?
Imagine all the above (and more) accomplished through one ultra-simple business framework. Unlike traditional approaches, Verbal Branding creates simultaneous improvement of critical functions and cultural mindset. It’s the secret sauce to ‘Strategic Simplicity’ where remarkably clear messaging, true differentiation, and continuous improvement become the long-term results.
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs
Stephen Melanson is the President of