Original Air Date: Jun. 15, 2017

Webinar Summary

How Verbal Branding™ powers increased sales, collective confidence, and operating unity.

The insurance marketplace is dense with competition. To grow faster your firm is compelled to develop a strategy for differentiation, delivery, and culture that unifies people and provides clarity and confidence. Otherwise, it’s likely you’re missing opportunities nearly every day.

Can you differentiate and clarify your value within a few seconds? Do you trust that people will remember the right things about you? Is your staff on the same page?

Most important, can you use simplicity as a business tool to improve overall performance?

Imagine all the above (and more) accomplished through one ultra-simple business framework. Unlike traditional approaches, Verbal Branding creates simultaneous improvement of critical functions and cultural mindset. It’s the secret sauce to ‘Strategic Simplicity’ where remarkably clear messaging, true differentiation, and continuous improvement become the long-term results.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs


Access to archived webinar recordings is FREE for Chubb Agents, Brokers and select Clients!

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Verbal Branding allows you to:

  • Apply Simplicity as a mission-critical, multi-impact business tool.
  • Use a proven differentiation approach to vastly improve sales results.
  • Eliminate the elevator pitch mindset forever.
  • Unify any number of people around your strategy, driving operations and confidence.
  • Avoid being seen as a commodity in your industry; instead, marginalize the competition.
  • Unify sales, delivery, and customer experience for total brand impact.
  • Clarify management mindset for decision-making speed and effectiveness.


This webinar is designed for Agents, Brokers, and select Clients


Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a management consultant, trainer, speaker, Verbal Branding™ expert, and – as featured on Forbes.com – originator of the only ‘Differentiation and Business Simplicity’ platform of its kind worldwide. Mr. Melanson helps businesses grow faster, unify people, and simplify their strategy. He is a service provider and educational partner for small through Fortune 500 firms along with numerous associations and nonprofits.


Approximately one hour

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