Original Air Date: July 11, 2019

Webinar Summary

The marketing environment has become more complex, and clients have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, life stage, language preference, sexuality, thought and special interests are all ways in which people’s differences are recognized.

By recognizing these differences and tailoring your message or marketing efforts to reflect consumers‘ uniqueness, you are validating the importance of a client or consumer group. It may be counter-intuitive to focus on differences rather than similarities, but this approach can stretch your marketing muscles and bring incremental results.


Access to archived webinar recordings is FREE for Chubb Agents, Brokers and select Clients!

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You’ll Learn

  • About the hottest new market segments and how they’re shaping culture
  • The key emotional drivers for important target segments and how your business can leverage those in marketing messages
  • How to target groups that represent the largest opportunities for your organization right now and which groups will be your greatest opportunity tomorrow
  • Specific strategies and tactics for identifying high-potential prospects and reaching them effectively


This webinar is designed for Chubb appointed Agents and Brokers


Kelly McDonaldKelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.


Approximately one hour

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