The only clear predictor of success in generating new sales is the number of contacts made with existing clients and new prospects on a consistent basis. Call Reluctance hinders the initiation of prospect contacts, impeding success. This half-day workshop is centered on an individual assessment tool that determines call reluctance tendencies in each participant. An individual action plan that includes specific, proven steps to overcome these tendencies will be given to each participant. This plan is practical, simple and can be applied immediately.