Can your salespeople answer the question, “Why should I buy from you?” Most can list the features of their product versus the competition, or why the strength and stability of their company is superior to that of another; some can even get more personal, satisfying an identified customer need with a specific benefit of their product or company. Tell Your Story leads each participant down a path to connecting personally to the value they bring to the sales equation, beyond features and benefits.

Program Dates & Registration


  • Exploring why you need to Tell Your Story.
  • Getting real – uncovering what you bring to the table that is uniquely you.
  • Determining client values and needs, and how to tell the difference.
  • The Differentiating Statement – articulating our value with confidence.
  • Boost your call to meeting ratios with some proven scripts for getting attention.


Novice and experienced sales professionals and sales leaders who want to grow their business.


1/2 or 1 Day

Information Request

Program Information Request