Is it difficult to differentiate your organization from your competitors? Beyond an existing relationship, do clients see little difference between you and their existing vendor? If so, Values Based Selling is the solution for you. In this session, we help participants identify, claim and articulate the value that they can personally bring to the equation.

Sales people learn to identify what truly matters to the buyer, what they value most, and then how to satisfy those requirements.

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  • Unraveling misconceptions that we have about our target prospects.
  • Do you really know what your prospects and clients want?
  • Tell your “story” without the other person tuning out.
  • Getting in front of more prospects – developing differentiating statements that inspire return phone calls, and improve your “contact to meeting” activity ratios.


Sales and sales management professionals, including both experienced and people new to their role. Product development project managers


1/2 Day or 1 Day

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