Value Creation and the Customer Centric Approach – San Francisco, CA
Wharton San Francisco 2 Harrison Street, Floor 6, San Francisco, CA, United StatesSummary “Customer centricity” is a management framework that challenges companies to build stronger relationships with customers through the use of data. But there are different, and often contradictory, perspectives about what customer centricity really means. This hands-on workshop serves to clarify the “customer centric” path, define the advantages of this shift from a “product centric” approach, and outline key elements for successful implementation in your firm. Through this journey, the concepts of Value and Value...