Working with and leading others who may have different motivations and backgrounds can be challenging. However, embracing diversity leads to more positive outcomes, including better decision-making, innovation, and growth. This session offers a new perspective on workplace relationships, client interactions, and leadership training, specifically focused on working with “people not like you.”



Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of