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[Invite Only] Western Canada Chubb Personal Lines Broker Academy: Selling Value in a Transitioning Market

February 11

Terminal City Club – Vancouver, BC

Selling in a Transitioning Market is a dynamic, interactive program designed specifically for Canadian Personal Lines producers who are looking to elevate their client conversations and drive growth in today’s evolving insurance landscape.  Through expert-led sessions, regionally focused case studies, and collaborative breakouts, participants will gain actionable insights into current claims trends, master the art of selling value over price in a soft market, and uncover new opportunities for upselling and cross-selling specialty lines such as Cyber, Excess, Rec Marine and Valuable Articles.  With a focus on Chubb’s unique differentiators and hands-on engagement with underwriters, attendees will leave equipped with practical strategies and tailored sales plans to win and retain top accounts—empowering them to deliver exceptional value to clients and stand out as expert craftsmen in the industry.

Please RSVP by Monday, January 12, 2026

Program Objectives

By the end of this session, participants will be able to:

  • Understand current claims trends in Canada and their impact on client conversations.
  • Differentiate between value and price in a softening market and articulate a unique value proposition.
  • Identify and execute upsell and cross-sell opportunities in key specialty lines (Cyber, Excess, Rec Marine, Valuable Articles).
  • Leverage Chubb’s differentiators and resources to win and retain business.
  • Engage effectively with underwriters to drive client-focused solutions.
  • Apply learnings to real prospects by identifying portfolio opportunities and preparing actionable sales strategies.

Location

Program Location
Terminal City Club
837 West Hastings St.
Vancouver, BC V6C 1B6

Duration

Wednesday, February 11
8:00 am – 5:00 pm PST | In-person Program
5:00 pm – 6:30 pm PST | Networking  Happy Hour

Tuition

Tuition will be covered by Chubb. You are responsible for travel expenses.

Attire

Business casual for classroom sessions.

Chubb Contact

Emma Di Francesco
Chubb Canada, Executive Marketing Assistant (Western Region)
edifrancesco@chubb.com

Kathleen Wooldridge
Chubb Agency Education Manager
koverlin@chubb.com
615-975-0429

Cancellation Policy

A minimum 14 day notice is required. Please send cancellation requests to agency_education@chubb.com. Include “Program Cancellation Request” in the subject line, and your original registration information in the message body along with the reason for the cancellation.

Registration

To register for the program, complete the form below.

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Western Canada Chubb Personal Lines Broker Academy: Selling Value in a Transitioning Market - 2026 0211

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